The Growth Map:
Your Organization’s Path to Clarity
A clear picture of where your organisation stands, and a prioritised plan for what comes next.
A 5-week strategic engagement for senior leaders navigating growth, complexity, or a landscape that has shifted beneath them.
The Growth Map is a structured diagnostic and 90-day planning process. We work across five dimensions of your organisation, surfacing what is driving friction, where the real leverage is, and what your business genuinely needs right now. You leave with a prioritised roadmap your leaders can carry.
Best suited for organisations of 10 to 100 people at a moment of transition: growth, restructuring, a market shift, or a leader who senses something needs to change but has not yet been able to name it clearly.
growth that feels good
*
growth that feels good *
When what got you here won’t get you there
Growth changes the job.
The moment when effort stops being the strategy.
At a certain stage of organisational growth, the thing that served you well starts to create drag. Not because your team is not capable. Because the system those people are working inside was built for a smaller, simpler version of the business.
Decisions still route through the leader. Ownership is understood differently depending on who you ask. The goals are clear at the top and increasingly interpreted as you move through the team. Meanwhile, the external environment is moving fast, and the pressure to respond competes directly with the pressure to hold things together.
This is the moment to stop and look at the whole picture. Not from inside the day-to-day, but from the vantage point of a leader who has created the space to think clearly about what is actually happening and what the business genuinely needs next.
The organisations that navigate significant change well are not the ones that move fastest. They are the ones that pause to orient properly before they accelerate.
What you’ll walk away with
A shared picture. A plan your leaders can act on.
A holistic read across Purpose, People, Process, Products, and Performance.
The one to three patterns creating the most drag, and the leverage points that unlock genuine movement.
Leadership alignment on priorities, trade-offs, and what good actually looks like in your specific context.
A focused 90-day Growth Map: what to do, in what order, and why.
Renewed confidence: less reactive spinning, more deliberate momentum.
Five weeks. One clear map. A plan that holds.
The Growth Map is a structured journey from honest diagnosis to actionable priorities. We surface what is true inside your organisation, connect it into a coherent picture, and translate it into a plan your leadership team can execute.
-
We get clear on what you are building toward and what has changed. We surface the tensions, ambitions, and constraints you are actually working within.
-
We map how things work today: ownership, decision-making, coordination, feedback, and where the energy is leaking.
-
We connect the dots across the organisation, naming the patterns driving most of the friction and identifying the moves that unlock real traction.
-
You receive a clear synthesis of what is working, what is not, and what the organisation is asking for next.
-
A prioritised roadmap sized to your capacity and context, designed so the work can be carried by your leaders rather than held together by one person.
What you receive:
Three facilitated discovery sessions
An Insights Report covering patterns, tensions, and leverage points
A prioritised 90-day Growth Map
Shared language your leaders can use: decision filters, standards, and clear focus
What Makes This Different
A diagnosis built from your reality, not a framework imposed on it.
Most strategy work produces a deck. The Growth Map produces a clear read on what is actually true in your organisation, and a plan built from that reality.
We work across Purpose, People, Process, Products, and Performance because friction in scaling organisations is rarely isolated. A problem in one area is almost always connected to something in another, and a solution that only addresses one dimension rarely holds.
The output is built for implementation. A plan sized to your actual capacity and constraints, not an ideal-state document that sits in a shared drive and loses relevance within a quarter.
What Growing Leaders Are Saying
"The outcome feels really coherent with everything we've been thinking about… it’s not only implementable, but feels truly like it comes from within your organisation."
— Rachita, Co-Founder at Sisterhood“Our partnership brought clarity and structure to the business – defining career paths, improving company-wide communication, and setting clear expectations for every team member. It’s been transformational.”
— Doug Thierjung"Having a moment to really take a step back and understand — moments of reflection — was so powerful… it reoriented us in a powerful way."
— Mary Hurd, Co-Founder at Haavn"We’re now forecasting reliably and have good, sound processes in place. The foundation you’ve created is something we can continue to build off moving forward for ultimate success.”
— Dan Sbordone, DEPT Agency“Having trusted advisors to navigate the messy reality of growth made all the difference."
— Marisa Schulz, Principal + Cofounder at All TogetherWho The Growth Map is for
This is for you if…
You are at an inflection point where the way you have been running things has stopped scaling, and you know the next phase needs a different approach.
Your team is capable, but ownership, alignment, or direction has become harder to hold as the business has grown.
You want honest insight before making your next significant strategic move, and you understand that pausing to orient properly is how you actually accelerate.
You have already done strategy work, and the challenge now is less about ideas and more about alignment, ownership, and follow-through.
This is not for you if…
You are looking for someone to prescribe a solution without working through the diagnosis with you.
You want a ready-made playbook rather than a plan built from what is actually true in your organisation.
You are looking for a one-session answer. The Growth Map is a proper strategic engagement, and the quality of what you leave with reflects the quality of what you bring to the process.
Your Guides
Co-FounderAnique Coffee is a growth strategist and facilitator with 15 years working across Samsung, Pinterest, Cartier, WeWork, and UNESCO. She helps senior leaders name the patterns creating friction, and build the clarity and shared ownership that lets organisations actually move.
Co-FounderLeah Zalinski is a change management strategist and fractional COO with 20 years in agency operations. She builds the structures, rhythms, and decision-making practices that let organisations execute without everything routing through one person.
Together, they work at the intersection of leadership and operations, because the friction scaling organisations feel is almost always both a people question and a systems question at the same time.
Ready to map the path forward?
The Growth Map is tailored to your organisation's specific context. Book a discovery call to explore fit, timing, and what you most need clarity on right now.
Your questions answered
Still have some lingering questions? Get in touch.
-
The Growth Map is for founders, executives, and senior leadership teams at a critical moment of transition. You might be scaling quickly and feeling the strain of misalignment, preparing for a significant strategic decision, or navigating a shift in the external landscape that your current operating model was not built for. If you want honest insight before you act, this is the right starting point.
-
Most leadership teams invest around 90 minutes per week across the five weeks, covering the facilitated sessions and a small amount of reflection in between. The process is designed to reduce cognitive load and decision fatigue, not add to it.
-
You leave with a clear diagnosis across five organisational dimensions, an Insights Report covering what is working, where the friction is, and where the real leverage lies, and a prioritised 90-day Growth Map tailored to your context and capacity.
-
The Growth Map works best for leaders who want a rigorous, honest look at what is true in their organisation and are prepared to act on what they find. If you are looking for validation of a decision already made, or a quick external fix, this process is unlikely to be the right fit.
-
The opposite tends to be true. Leaders who complete the Growth Map consistently find that the clarity they gain accelerates decision-making and reduces time spent on the wrong priorities. Moving with direction is more valuable than moving fast in several directions at once.
-
Some clients take the roadmap and execute independently. Many choose to continue working with us through the Empowered Leadership Journey, an eight-week facilitated programme that builds the ownership, trust, and leadership capability needed to carry the strategy forward. Together, the two form the Integrated Journey, our full 90-day engagement.
-
Almost always, yes. The challenge for most scaling organisations is less about having ideas and more about alignment, ownership, prioritisation, and follow-through. The Growth Map surfaces what is true now and turns it into a plan your leaders can execute.
-
We do not impose a framework and call it clarity. The Growth Map is built from what we find inside your specific organisation. The output reflects your patterns, your constraints, and your leadership team's capacity, which is why it tends to feel implementable rather than aspirational.